In this episode of the Main Street Business Podcast, Mark J. Kohler and Mat Sorensen explain how to create a comprehensive, actionable plan for the year ahead. They discuss the value of aligning your goals with a long-term vision and offer tips for making measurable progress while staying flexible enough to adapt as needed.
Here are some of the highlights:
- Mark and Mat emphasizes the importance of having a strategic plan that can lay the foundation for the next 10 years ahead.
- Mat discusses the need for setting realistic goals and breaking them down into manageable objectives.
- Mark explains and breaks down the concept of SMART goals: Specific, Measurable, Attainable, Relevant, and Time-bound.
- Real-world example of how to set objectives for increasing sales, including strategies like getting more leads and converting leads better.
- How to address personal issues that may be affecting business performance, such as health or family problems.
- Mat suggests involving the leadership team in the execution of the strategic plan to ensure buy-in and accountability.
- Mark advises writing down the strategic plan and carrying it around to review regularly.
