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9min chapter
Dini Mehta on Mastering Multi-Product Strategy & Building High-performance Teams
Topline
Building Trust and Engagement in Sales Teams
This chapter emphasizes the critical role of a customer-centric approach and a strong company culture in enhancing product sales. It advocates for a transformative, people-first strategy that nurtures employee engagement and accountability over traditional incentive-driven methods. By focusing on retention and intrinsic motivation, the chapter highlights how engaged teams can significantly enhance business outcomes and foster long-term commitment to the company's mission.
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