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Land of the Giants: The Hidden Hand Behind Your Swipes
Channels with Peter Kafka
Hinge's Redesign - What's Missing?
More let a redesign of Hinge to make it feel less Tinder-y. While Tinder liked to brag about its billions of swipes and introductions, Hinge used different metrics. Good dates per user became the app's north star according to Tim Matt Guggen. If we were the best at creating dates for our users, we would win.
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