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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

CHAPTER

The Smoke in the Room

In general, people see smoke and get the hell out. Most of the time, following what the crowd does is a kind of a rational decision. In most real situations, so the term of art in experimental science is ecological validity. And that really means you've got to go out in the lab and see what humans are doing in the wild.

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