The Seen and the Unseen - hosted by Amit Varma cover image

Ep 247: The Business of Winning Elections

The Seen and the Unseen - hosted by Amit Varma

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How Do You Use Data to Reach Out to Your Opponent?

You and rogeth o were parachuted into the whole party machinery over there to look after things. And immediately you started doing all kinds of profe a things, like you say you've written here. Quot we hired a team of graphic designers, cartoonists and other campaign staff to manage the b j p social media for the next few months. Now this is really getting fascinating, that you're out there. You're moving into areas with all the other party workers who see you perhaps as an interloper or an outsider, or whatever. But you realize that this is it. This is so incredibly critical. So in politics, there are two parts to getting your message out

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