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Persuasion Psychologist Dr. Robert Cialdini On The Yes Factor: Make An Impact, Win Customers, And Transform Your Business
Earn Your Happy
The Importance of Giving First
The process of reciprocation is about exchange. There has to be exchange or people will stop giving favors. So if you, if you do somebody a favor and they say, thank you so much Lori that was above and beyond the call of duty that was really great. You can't say Oh yeah, and you owe me one now sister. That's going to fall apart. No, no, you can't do it, but you just have to give. And there will be not for the reason of receiving, but there will be a side effect as well.
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