The Difference Between Distributors and Artists

Being a creator obviously starts with you having an expression that you want to put out into the world. But as you get into the career of being a creator, you are operating as a media company and making decision based on analytics. The content market fit is what you want to make, what the audience wants to watch, and what the algorithm will serve to them. Two thirds of that equation have to do with the audience and the platform. A lot of creators will talk about things like squid game, because they know that metric will back that up. If we rely on viewership, and that's a business metric for us, it's a safer bet to talk about something that a lot of people