The Marketing Book Podcast cover image

467 Stop Starvation Marketing by Christine Slocumb

The Marketing Book Podcast

00:00

The Misconceptions of the Sales Funnel and the Need for Modern Marketing

The speaker explores the nonlinear nature of the customer journey and how it challenges the traditional sales funnel. They also discuss quotes from executives who downplay the significance of marketing and their inspiration for writing the book.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app