A content strategist will look at the articles that are already ranking for that keyword and they will copy and paste those articles into a document. And then where do you publish the article just on your website or do you go on medium? Do you go on LinkedIn? Most companies do their own website because the beautiful thing about your own website is then you get to have all of your own cookies. You get to have special offers and side bars. Your value for visitor is probably 20x if it's on your website versus any of those other platforms. It'll tell the strategist here are the crimes Google expects you to have in this article. Otherwise they're unlikely to rank you, statistically based on what

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