Identity blocks wealth creation

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"You cannot build wealth with a mindset that was designed to keep you small." - Lewis Howes

Lewis grew up in a small town in Ohio where money meant one thing: stress. His parents loved him, but they argued about finances, and his nervous system learned to associate money with fights, uncertainty, and fear. At 5, 8, 12 years old, he didn't understand what was happening, but his body was recording every moment. That programming followed him into adulthood. No matter what strategies he tried, no matter how much he earned, the anxiety stayed. He kept sabotaging himself without even realizing it. Then came the breaking point where he said, "No more. I need to learn." He started interviewing experts, not just about making money, but about managing it emotionally, mentally, and spiritually. What he discovered became his New York Times bestseller "Make Money Easy," and it starts with a truth most people miss: your financial problems aren't about dollars, they're about wounds.

Here's what Lewis wants you to understand. Most of us are carrying the financial beliefs and burdens we learned as kids. Beliefs like "money is hard to make," "money makes people fight," "we can't afford that." These aren't just thoughts, they're identities. And if your identity says money is scary or you're not good with it, no strategy today will save you. Lewis shares the two shifts that changed everything for him. First, getting the right systems in place. Second, and more importantly, healing your early money wounds. He walks you through how to identify your earliest memory around money, whether that's parents digging through couch cushions for change or being told you can't have ice cream because there's no money. Once you start healing those wounds, you stop repeating them. You stop living with that constant knot in your stomach. Money becomes something light, even fun, instead of the heavy burden that's been taxing your life. This isn't about positive thinking, it's about understanding why you are the way you are with money, and then doing the real work to change it.

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