Blooming Business: China's Flower Market Evolution

This chapter examines the explosive growth of the flower market in China, particularly through the Kunming International Flower Auction Trading Center. It highlights evolving consumer trends, such as the rise of e-commerce and changing attitudes among younger generations towards flower purchases as part of everyday life. The discussion also touches on the emotional connections people forge with plants, emphasizing the therapeutic benefits of nurturing them amidst the dynamic market shifts.