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Surbhi Jain, Founder of Neend. On Building an app that aims to help people sleep better.

The Indian Startup Show

CHAPTER

Building an App to Improve Sleep Quality

Exploring the journey of creating an app to aid better sleep, the founder's personal struggle with sleep, and the app's rapid growth to almost 1 million installs. The chapter discusses challenges faced in development, user engagement strategies, multilingual support, and the importance of simplicity in UI design. Additionally, it touches on sleep tips, the impact of blue light, the business model focusing on content and commerce, and insights on funding journey and personal background of the speaker.

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