The Importance of Protecting Data

People are very much conscious of how does this affect my business. But they're not thinking about what it's the data, which is what it's supposed to be about. What data are you capturing about the people who visit your site? How long are you storing it for? Who are you sharing it with? Are you protecting it? So there is a lot to think about. And I know it is driving a lot of people around the bend, but it is just such a healthy and necessary process to go through.