The technology adoption curve was introduced by e m. Rogers in 19 62. The first people to use the technology, let's take the telephone, would be innovators. They're willing to pay any amount of money. Then you have the top of the bell curve, right? The big fat part. And those are broken into two groups, two majorities, the early majority and the late majority. So different strategies for different consumer bases and for different goles. I for sass products. Think it should always be paid, and you should not let people in, ah,. and you should be up run about the pricing.