Innovation Under Constraint: Constructing a Turnaround at Lego
Cold Call
00:00
Lego
Lego is part of an enormous, ever changing toy industry. The company views itself as not simply being a toymaker. They realize that kids love their product but they also think of themselves in terms of making a difference in the creativity and imagination of children. With a handful of bricks, you've got an astronomical number of ways to make a toy.
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