How Do You Know When You're Making the Next Pivot?

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iad CEO says the company's next pivot will be into lightfield technology. The new camera has received great reviews and is looking good, he says. But it wasn't going to work as a consumer product like every other one on the market,. iad must also at least be good enough on the expected value for its price of $2,000 or more.

In this episode from February 2017, a16z co-founder Ben Horowitz and Jason Rosenthal, former Lytro CEO (now Vice President, Subscription Services, at Google) share stories and lessons learned from doing whatever they could to help their companies survive in hard times, including making and living through major pivots, selling new products before they were ready, figuring out financing with market and industry headwinds against them, and more. From their days together at LoudCloud to Jason’s experience at Lytro, and beyond, a common theme emerges: a CEO’s job is lonely in these moments and the hardest thing about a big pivot or change might be in finding the courage to make the decision in the first place.