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54. How You Can Use Artificial Intelligence in Market Research
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Using Large Language Models in Market Research and Incorporating Thematic Coding
This chapter explores the possibilities of utilizing large language models for generating ideas and summarizing open and verbatim responses in market research. It also discusses the incorporation of thematic coding into AI analysis and the potential game-changing applications beyond traditional market research.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode