The Bottom of the Funnel

The idea around these three is that you have people that are at different stages of the buying cycle, top, middle and bottom. You should sit with your content team, a meno perhaps, for an hour or two, and figure out what kind of content you want to create. Tha doner ston, retargeting, explain what that means. So re target means those banners that are following you around after somebody has visited your night.