Made to Stick by Chip and Dan Heath
The Book Pile
00:00
The Bike Lock Joke Worked So Well
I was really excited when I made this connection of why my bike lock joke worked so well. It became my focus and I came up with this other joke. The joke was about the idea that how drinks with ice are a scam. Like ice is just time released water. Why not make frozen Coke cubes and pour them into the drink? And people were like laughing, but it was such a concrete real idea.
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