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8min chapter
496 - What Will Happen in 2025 on Bourbon Community Roundtable #102
Bourbon Pursuit
Investments and Innovations in Alcohol and Cannabis
This chapter explores the potential investments of major alcohol companies in the cannabis industry, driven by changing consumer preferences among younger generations. It discusses the challenges of combining alcohol with cannabis, alongside market trends and regulatory complexities. Additionally, the speakers share insights on the bourbon industry, direct-to-consumer sales, and the future of distilleries in a transforming market.
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