Investments and Innovations in Alcohol and Cannabis

The first Bourbon Community Roundtable of the year means it's time for our 2025 predictions! The first half of the show we talk about everything we got wrong. In fact, we got way more wrong than we got right. I won't give too much of it away but our 2025 predictions span potential new brands, the growing prominence of American single malts, the influence of social media, especially TikTok, the return of age-stated bourbons and how flavored whiskies might entice younger drinkers.

Show Notes:

• Reflection on predictions from 2024 and admissions of mistakes
• Anticipated impacts of government regulations on the bourbon landscape
• The trend of flavored whiskies appealing to a younger demographic
• Expectations for IJW's potential new brand launch
• Increased scrutiny on alcohol marketing and compliance challenges
• The influential role of TikTok in bourbon narratives
• Predictions on a revival of age-stated products and craft distilling innovations
• Support this podcast on Patreon

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