In this episode, Charli talks with Justin Rands, Director of Brand at Oyster. Justin talks about the company’s fast growth, and their commitment to design from the very beginning. Justin also discusses how they have evolved the Oyster brand in a way that helps them stand out in a crowded space, and what they love about Webflow.

Oyster is an employment and HR platform that makes it easy for companies to hire people from anywhere in the world.

Key Takeaways

02:14 - Justin’s role as Director of Brand
05:18 - Why Oyster uses Webflow for the marketing website
07:17 - How brand and product collaborate at Oyster
10:24 - How design and marketing work together
14:47 - How Justin build out the Oyster’s brand studio team
18:21 - How Justin decides what to outsource
23:58 - How Justin would describe the Oyster brand
25:59 - Goals for redesigning the home page
27:33 - How Oyster uses data in design
32:08 - Working with time constraints
36:05 - Development and project management tools at Oyster
38:42 - How Brand Producers function at Oyster
42:17 - How the new home page has performed
44:41 - Justin’s biggest challenges
47:44 - Areas where Justin wants to grow
51:34 - The project Justin is most proud of

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