How Brands Can Steer Clear Of GenAI Backlash
What It Means: A Forrester Podcast
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Navigating Risks of Misinformation During Election Time
This chapter explores the risks posed by deep fakes and misinformation, especially during elections, and the need for brands to take proactive steps. It stresses the importance of social listening and the formation of a cross-functional team to swiftly address potential threats.
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