I think one of the things that really enthralled me about the technology industry coming from like an entertainment background and working in film is that there is so much agency imbued into the very people that are working on these products usually. I do hope that we kind of take the reins more in terms of what we're really aiming for instead of incremental improvements. It's a shame that there is such a big gap between oftentimes the products that are made by the technology industry with those outside it.