Geniuses Of Copywriting cover image

Stefan Georgi

Geniuses Of Copywriting

CHAPTER

How to Write a Great Sales Letter

You have t read a good lead. And, as you know, you can model off other leads. You feare a good lead riter already. The background story is very formulate. It's very predictable. By the time it comes to rit the sales letter, i'm already had, lolng, my work done. Then i have this modular, sort of like malti step thing, so that even my salls aer is broken down into these little pieces. If i'm like, nan, i don't want t do the lead right now, then i like, bucket, i'll skip the lead. An i'l start of the background story, and i'll

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