The Books & Podcasts That Marketers Love | Original Research
B2B Growth
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Podcasts and Podcasts for B2B Marketers
I'm not surprised to see Seth Godin at the top two as one of the top ones. I think if we did the research now founder brand would be on here that definitely is a book that I know has been brought up quite a bit on our show and for B2B marketers sure. 21 of the hundred said they don't listen or they aren't listening to marketing specific podcasts so that one that shows room for growth also when people are like in that camp. When you actually go back and listen to the responses I thought it was super fascinating because they'd say they'd pop in for like maybe an episode of a show that was hitting on a topic specific to where they were in
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