The Secret to Making it as a Fractional CMO is FUN
Fractional CMO Show
Play with Pricing to Increase Confidence and Fees
Casey shares pricing games—pitching higher to land better fees—and how playful pricing led members to close at higher rates.
In this episode of The Fractional CMO Show, Casey dives into the secret to thriving long-term as a fractional CMO: having fun. He shares why commitment and consistency matter, but also why enjoying the work you do is what fuels creativity, engagement, and lasting success.
Drawing on his own experiences — from conversations with Jeff Walker, the enduring "Launch Guy," to experimenting with vibe coding, AI, and creative marketing projects — Casey shows how curiosity and play can lead to innovation and new opportunities. He explains why marketers who constantly reinvent themselves often burn out, and why committing to your craft while keeping it playful can help you solve bigger problems, create higher-value client relationships, and enjoy the journey along the way.
Throughout the episode, Casey offers practical ways to bring fun into your work, whether that's experimenting with marketing strategies, pricing creatively, or just nerding out on the aspects of marketing that excite you most. This episode is a reminder that the most successful fractional CMOs are those who treat their career like a game — where engagement, joy, and curiosity drive both impact and income.
Whether you're a seasoned fractional CMO or just starting out, this episode will help you rediscover the joy in your work, innovate without pressure, and create a career that's both high-performing and enjoyable.
Key Topics Covered:- Why commitment and consistency are essential for long-term success
- Lessons from Jeff Walker on staying focused and building enduring expertise
- The danger of constant reinvention and chasing short-term wins
- How "play" and curiosity fuel innovation and learning
- Turning your marketing interests into fun experiments that enhance skills
- Bringing joy and energy into client work, pricing, and problem-solving
- Why being playful attracts clients, collaborators, and opportunities
- How fun amplifies engagement, mastery, and long-term success
🌟 Take the First Step Toward Growth with CMOx 🌟
Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction.
📅 Schedule your call today: 👉 CMOx.com/call
We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!
🤝 Join the Fractional CMO Community 🤝
Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.
Looking forward to seeing you inside! 🚀
🎙️ Stay Ahead with the Fractional CMO Show 🎙️Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts!
Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:
Subscribe today and start leveling up your marketing game!
📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like — and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/
The AI-powered Podcast Player
