How to Invest $1 Billion in Consumer Tech, with Goodwater Capital
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The Future of Customer Acquisition
In terms of customer acquisition, that's seemingly changed so much in the last five to 10 years. You did at some point invest in D2C companies. But what are some of the most effective customer acquisition strategies now? It's funny you should ask because this was the question that was most asked by our portfolio in 2021 and 2022.
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