The WeWork Saga: Lessons from a Bubble

This chapter explores the tumultuous rise and fall of WeWork, examining the paradox of high-stakes investments made by sophisticated investors despite clear warning signs. It highlights the charismatic leadership of Adam Neumann, the psychological factors behind the company’s initial success and eventual collapse, and the broader implications for the startup investment landscape. Furthermore, it reflects on the lessons that can be learned from WeWork's story, especially in light of recent shifts in public markets and venture capital dynamics.