The Rise of Companies as Media Houses

Exploring the strategic importance of businesses transforming into media entities, utilizing branded podcasts and partnerships with content creators to create engaging 'edutainment' content for evolving marketing landscapes.

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The Rise of Niche Podcasting and B2B Influencer Marketing

Have you ever wondered how some brands just seem to stand out, like they've got a secret magic trick up their sleeves?

Well, this week we dove deep in this awesome thing called niche podcasting and B2B influencer marketing.

It's like finding a hidden pathway in a forest that leads to a treasure trove of cool stuff! (Just like the stories I tell Luca every night 😎)

So, our HubSpot insider, Carly Baker, who talked all about how these special kinds of podcasts and influencers are not just the "next big thing" - they're THE thing that's reshaping how brands talk to us.

It's kind of like when you find that one toy or game that's made just for you. That's what these niche podcasters are doing; they're making content that feels like it was created just for their listeners.

Carly shared how mixing learning with fun ("edutainment" - pretty neat, huh?) makes people super interested in what they have to say.

She also said that it's crucial for brands to play well together, like sharing toys. This is to make even better things happen.

But here's the real kicker - it's not just about making one podcast or teaming up once.

It's about keeping the fun going. You share cool stuff on places like social media, emails, and even live shows. This way, everyone knows about it.

We are soi excited to learn more about how this works. We trully believe this can be a very good way for companies to finally start owning their own media.

If you're curious like us, come along, and let's discover all the secrets together!

Timestamped Overview:

00:00 Network update: internal and external partnerships expanding.

04:46 Companies leveraging media to position goods/services uniquely.

06:33 Focused on creating high-value shows and series.

10:07 Edutainment: the future of creator economy.

15:07 Collaborative work, balancing trends and evergreen content.

16:40 Give freely, build partnerships in marketing podcasting.

21:47 Seek possibilities with the resources available.

24:12 Build goodwill, communicate, share content effectively.

28:49 Consistency key to growth on social platforms.

31:21 Creators struggle to maintain consistency, seek adaptation.