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👨 “Performative Male” — Pinterest’s pin dudes. Alo’s ath-luxury bag. Stagflation’s fire flood.

The Best One Yet

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Divergent Strategies in Athleisure: Luxury vs. Value

This chapter examines the contrasting approaches of Aloe Yoga and Aldi in the athleisure market through their handbag launches, highlighting the luxury versus value narrative amidst current economic conditions. It also explores the shifting demographics of Pinterest, noting a significant rise in male engagement and the cultural implications of men embracing traditionally feminine interests.

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