CRO to UXO with Ihor Sokolov
No Hacks: The Mindset Behind Digital Optimization and Growth
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What Are the Numbers of Moments When You Think, OK, We Might Actually Have Something That Works?
"There are quantum leaps, if you like, that I find. One was finding out that it's easier for clients to pay a small fee on a weekly basis or a subscription on a monthly basis as opposed to rolling out a big check in the end of the project," he says. "The function of HR is not about hiring. It's about educating and creating a learning ecosystem where your employees, your team members can learn because our business is about 85, 90% of what we do, we invent it internally."
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