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The Least Sexy Task in Marketing You Must Do Now!

Perpetual Traffic

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Enhancing Tracking with CAPI and EMQ

This chapter explores the differences between browser-based tracking and server-side integration through the Conversions API (CAPI) to improve Event Match Quality (EMQ) scores. It emphasizes the importance of server-side tagging in the context of data privacy and outlines strategies to optimize tracking capabilities for effective marketing.

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