I think there's going to be definitely for, you know, maybe smaller productions, this is probably going to become the norm. I will say having been playing around with generation of narration for text and also playing around with chat GPT, what I found is kind of a current limitation is that these things aren't very controllable or not easily controllable, not that easy to tweak. And yeah, I think that's a whole other conversation about art. But to everything here is this rollback by Apple was followed by pressure from the labor union SEG-AFTRA. Actors in general have a pretty strong unionization already for actors and artists.