Think with Pinker cover image

The Climate Game

Think with Pinker

CHAPTER

The Challenge of Getting People to Think in the Right Number of Zeros

I do feel slightly more positive atly, and maybe this is just maybe i'm just using optimism as a coping strategy. I think instead, it's about drawing analogies that people already have anchored in their minds. Bill haave you met the challenge of getting people to think in the right number of zeros? You know, i can put up a slide that has 400 thousand children tie of malaria. People reaction to that is far less than if i just put up the pictures of four children,. Each of these children died on malaria.

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