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What's the Best Business Idea?
DTC is obviously the more like the sexy thing. But there's inherently more money in boring shit. Once you've done it in one place, you could probably replicate that success over and over again. Most people who run those companies don't have a clue what they're doing. I heard a really good business idea that I liked which was split tested menus on delivery for my business. See, that was on a podcast. I think that's a great idea. Like CRO for like menus, which I think was quite cool. So many like small things like that. A cool business idea is just to have any more time to do anything, unfortunately. Unless you get a team.