E-Commerce Success: Avoiding Common Pitfalls

Are you making one of these Shopify mistakes? If so, you’re losing sales. In this episode, The Unofficial Shopify Podcast host Kurt Elster teams up with Bold Commerce co-founder Jay Myers to reveal the top 10 mistakes that Shopify merchants make—some of which even big brands get wrong. From neglected checkouts to bloated main menus, they share simple, actionable fixes that can boost conversions and keep customers coming back. 

What You’ll Learn:

• The #1 checkout mistake that kills trust (and how to fix it in 60 seconds)
• Why most subscription models fail—and the secret to making them work
• The overlooked product page changes that increase add-to-cart rates
• Why your main menu is confusing customers (and how to fix it)
• How to stop relying on paid ads and build a business that lasts

Links & Resources:

• Bold Commerce – Shopify apps for subscriptions, upsells, and more
• Subscription Death Curve – Jay Myers' SubSummit Keynote
• Shopify Markets – Sell globally from a single store
• Shopify Checkout Customization – How to brand your checkout
• Klaviyo – Email & SMS marketing for e-commerce
• Master & Dynamic – Premium headphones with long-form product pages
• Timbuk2 – Example of great product pages for bags
• Tactical Baby Gear – Niche brand with strong storytelling
• Clubhouse – Audio platform that rose to pandemic fame
• “Jobs to Be Done” (JTBD) – Product innovation concept by Clayton Christensen
• Seth Godin’s Blog – Marketing insights from Seth Godin

Connect with Kurt:

• 💬 Twitter: @kurtinc
• 📩 Newsletter: kurtelster.com
• 🚀 Work with Kurt: ethercycle.com/apply

Sponsors:

• 📈 Zipify – Build high-converting sales funnels
• 🔥 Cleverific – Smart order editing for Shopify
• 📬 Viralsweep – Create sweepstakes, contests, and giveaways.

🎧 Enjoyed this episode? Leave a review on iTunes—it helps more Shopify merchants find the show!