Detangling Olaplex's Controversies | Corporate Casket
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The D.TheCurl Hair Care Scandal
D.TheCurl was one of the most sought-after hair care products for curly or wavy hair. People were posting pictures on Facebook of their dry and lifeless curls. After a while, many people who had reported dry, lifeless strands and even irreversible hair loss moved their criticism from the internet to the courtroom. In the end, over 40 of the company's products were included in the settlement agreement.
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