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Advice Line with Dave Weiner of Priority Bicycles

How I Built This with Guy Raz

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Cycling Recovery and Market Shifts

This chapter reflects on personal stories of cycling and recovery from an accident, celebrating the joy of cycling in everyday life. It examines the paradox of rising cycling participation amid declining bike sales, exploring the impact of e-bikes on the market. The conversation also delves into innovative marketing strategies for niche products like coffee syrup, highlighting the importance of consumer education and effective branding.

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