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3min chapter
The Future Of A.I. Marketing w/ Jasper’s VP Of Marketing
Marketing Against The Grain
What Do You Think About the New York Times?
The New York Times tried to play offense in a very defensive way. I love this framing in product marketing. Do not use it for positioning. You will end up with the mad libs positioning statement. Use it for the campaign rollout. The most thoughtful part of product marketing is positioning. And since you are a product marketer by trade, I want to go into what role do you think generative AI is going to have in product marketing? Then we'll go into a couple others from there.
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