The chapter advocates for sustainability and equity in the travel industry post-pandemic, emphasizing the importance of representing lesser-heard voices like coastal communities and the environment. It discusses challenges in integrating sustainability into decision-making, the need for systemic changes in the industry to eradicate unsustainable options, and the role of governments in promoting sustainability through regulations and initiatives. The environmental impact of tourism, especially air travel, is explored with discussions on decarbonization challenges and nuanced approaches to meet climate targets in the aviation sector.