How Bob Iger Took Disney’s Stock from $50B to $275B
Marketing Against The Grain
00:00
Disney's Acquisition Legacy and Current Challenges
This chapter examines the successful acquisitions made by Disney, including Marvel, Lucasfilm, and Pixar, and their significant return on investment. It explores the challenges faced by Disney's current leadership, particularly in adapting to changing consumer behaviors, especially among Gen Z, and the financial strains on streaming services. The chapter also discusses innovative strategies needed to enhance the movie-going experience and leverage new media to engage younger audiences.
Transcript
Play full episode
