599 | Relevant and Significant Schema w/ Daniel K. Cheung
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
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The Importance of Organization Schema in Local SEO
Most websites, let's say WordPress who use Yoast or RankMath have the ability where you can set whether the owner or publisher is a person or an organization. So what you're trying to achieve on your own website is to build your own knowledge graph for search engines to go, oh, these are all those different entities and how they relate to each other. And this is where that hook that I put in a lot of my LinkedIn posts, like most of the web schema is incorrect, incomplete or missing.
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