How Long Has Sally Jones Been a Member?

length of membership should be done in months. How long has the member been a member? How long have they been giving you moneys? That's the first data point you record. Sally jones cancels, and go back in your member management softwhare and run the report. Every single dollar for any reason, one more time, any single dollar that that individual gave you is her lifetime client value. So these two metrics, l o m l c v, you track this for every single fuckin member who cancels, right? An in its milequal should i be tracking this for other people? Just the kind of si, no, no. Do not do it.