When technorate kind of click, that was when it came into a lot of people's consciousness. And so i'm meeting with all the v cs o k. They all want to meet with me because, look, look at this thing. What's going on? This is the guy that knows everything about it. The point is, the po that they hired, i don't want to to makei the people i hired knew nothing about it. They knew absolutely nothing. Same thing happened again with pod casting, you know. Nobody did what i wanted to do, and nobody even listened to me."...