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How to Manage Counterfeit Realities: AI, Authenticity & Digital Trust

Gartner ThinkCast

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Navigating the Dual Nature of AI

This chapter examines the challenges leaders face in addressing the dual aspects of AI, focusing on its role in creating and combating counterfeit realities like deepfakes. It explores solutions such as watermarking for intellectual property protection, while also highlighting the potential benefits of AI in creativity and personal engagement with media.

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