LLMs as modeling tools and business simulators

AI may be built on language—but according to Paul Ford, we’re still struggling to find the right words to describe what it’s actually doing to our work and thinking. Lou and Paul explore how language shapes our ability to understand—and responsibly use—AI.

Drawing on his dual background in programming and writing, Paul shares a set of evolving “rules” for working with AI: don’t let it replace your thinking, be wary of its tendency to flatter, and build systems that help you verify and structure its output rather than blindly trusting it. He explains how he uses AI to accelerate prototyping and research while still preserving human judgment, creativity, and accountability.

The discussion also zooms out to the broader cultural moment. From skeptical college students to industry hype cycles, Paul argues that people are more discerning than we often assume—and that AI’s impact will play out in diverse, deeply human ways.

Paul will be the opening speaker at the upcoming Designing with AI conference, where he’ll expand on these ideas and introduce new language for navigating this rapidly evolving space.

His takeaway? We’re not at the end of history—we’re in a messy, fascinating transition, and the best we can do is stay curious, thoughtful, and engaged.

 

What You'll Learn from this Episode:

• Why shared language is critical for making sense of AI
• How Paul Ford approaches “rules” for using AI responsibly
• The risks of AI’s built-in flattery and “smooth” thinking
• Practical ways to use AI for prototyping without losing control
• Why verification systems matter more than trusting the model
• How younger generations actually view AI (less hype, more pragmatism)
• Why AI may be powerful—but not as historically radical as we think
• How to stay grounded and thoughtful amid rapid technological change

 

Quick Reference Guide:

0:11 – Meet Paul

5:30 - Can language keep up with technological change?

12:48 – Paul’s rules for professionals

18:11 - Where is the slippery slope? Paul weighs in.

22:23 - Paul reveals his gift for the audience

23:03 - 5 reasons to use the Rosenverse

25:18 - A story about some NY college students

29:21 - The anger and skepticism toward AI

35:18 - Wrapping up

 

Resources and Links from Today's Episode:

Designing with AI conference - June 9, 2026 https://rosenfeldmedia.com/designing-with-ai/ 

Shell Game Podcast, by Evan Ratliff podcasts.apple.com/us/podcast/shell-game/id1753117762 

 

Quotes:

“In a world where product is very easy to spin up, the relationship is getting more and more important.” 

“You can really narrow your risk when you’re working with this stuff, and then you can let it go and see what it comes up with.” 

“There’s ways to mess with this stuff where I think you get to move forward and you get to think your thoughts without letting it take over.” 

“When it gets into that weird social relationship where it’s telling you that was a good idea, that’s where my alarm bells go off.”  

“The native buttering up of these technologies, I think is really dangerous because, God, you always want to hear it, especially when you're a boss.