
113 - Why Your Marketing Isn't Working
Creative Pep Talk
00:00
Crafting Your Message and Presentation
This chapter discusses the misconception about marketing and explores the idea that it's not just about what you say, but also how you say it. It emphasizes the importance of crafting your message and presentation before creating your work, using the analogy of building a bonfire to illustrate the importance of doing market research and understanding the value that the market is looking for.
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