When you're in a great time and everything is really pushed up, that's the way everybody is feeling. But when we have volatility, you may have to start to shift your messaging and your offers to what's going on. So it might not be a Cadillac product. You may want to allow the other people to get in on whatever it is that you're offering. That's why what I do is really key right now, because this is in my book.

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