On with Kara Swisher cover image

Why Twitter’s Former Safety Chief Left Elon Musk

On with Kara Swisher

Is Elon Musk Trying to Build a Social Network Back to Profitability?

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I like to think that somebody who loves a product and wants it to be important and impactful in the world can learn from their mistakes. I'm fundamentally an optimist about human behavior. One interpretation of this activity is that it is trying to rebuild trust with a constituency for a platform that rightfully or wrongfully has felt maligned and mistreated. In the process, you risk alienating all of your other users. You risk alienating advertisers. You risk alienated regulators. And that's a problem. But I think you can make a rational case for trying to win back parts of your community that have felt underserved.

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