Twitter has taken a toll on the brand. I think you're actually going to start to see some fairly high-profile people either leave Twitter or just tweet less. TikTok would be my natural thing, but I just don't know. Well, TikTok's exceptionally powerful. In this, it kind of goes to my prediction. You're going to see somebody very talented, who will be well-financed, will announce a competitor to Twitter and basically come in through a news angle and a less toxic angle. All the moons are lining up.
Kara and Scott discuss the headwinds Elon Musk and Twitter employees will face, as well as disappointing earnings reports for big tech. Warner Bros. Discovery will pay $1 billion to downsize, and Adidas has terminated its partnership with Ye. Then, a listener question for (specifically) Kara.
*Note: This episode was recorded on Thursday morning and reflects the news at that time.
You can listen to Kara’s new show, On with Kara Swisher, here.
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